kvetchandkvell:

These Hasidic Jewish Fashion Designers Are Revamping Modesty

“If you don’t think modesty can be cool, you’re wrong. The mainstream fashion world is about to get rocked by how chic modest clothing can be, with the help of two Hasidic Jewish women. Meet Mimi Hecht and Mushky Notik, recently profiled in the New York Times “Women in the World” feature.

The sisters-in-law founded Mimu Maxi together, which is a clothing line they run from Crown Heights, Brooklyn, because they were frustrated at the lack of affordable options for Hasidic women. They wanted to merge mainstream culture with their religious sensibility, Notik stating, “We keep the Sabbath, and we also love Beyonce.” That is pretty much the best sentence ever said in the English language.”